Are you tired of being forced to discount your profits away, having your store used as a library, not having enough customers, or just being stuck on what is the next step you can take to increase your business?

Then The Invitation Business Report is a must investment in the future of your business. Much of the generic sales and marketing ideas available through other books and tapes do not apply to the stationery and wedding industry. Brian Lawrence wrote this manual from 24 years of experience as a multi-store retailer, industry consultant, writer and speaker. His nine years as Vice President of Sales and Marketing for Encore Studios has given him the opportunity to merge his experience with collective insights from the thousands of invitation retailers to compile a book on what it really takes to succeed in this industry. The Invitation Business Report is easy, enjoyable reading and will become a sustaining resource to your business. It will empower to take action to help your business grow in between the often-stagnating challenges of your day-to-day responsibilities as a business owner.

• Do you want to sell more upscale invitations?
• Are you tired of feeling helpless when a customer comes in to use your store as library?
• Do you want to be known as the invitation expert in your area?
• Do you want to have an arsenal of selling strategies to help you close more sales?
• Are you interested in knowing how the Internet is affecting the stationery industry both negatively and positively?
• Would you like to learn how to increase your business through effective networking?
• Would you like advertising and marketing strategy specifically for the stationery industry?

The Invitation Business Report will give you answers to these questions that you can implement to dramatically improve the profitability of your business. Written from 24 years of industry experience first hand and through the compiled analysis of thousands of dialogues with successful invitation businesses, the information in this manual is on target and not available in any other publication. Whether you are new to the industry or in the business for a long time you will find strategies that you can easily implement to improve your business.

Here are some comments on the report:

"When it comes to invitations, many party and paper retailers find themselves having their store used as libraries, not having enough traffic or just not knowing how to increase this business segment. "The Invitation Business Report" can help offset those perils. The report is easy reading and will empower you to help your business grow". - Party and Paper Retailer, January, 2006

"Brian's in-depth knowledge of the invitation industry is readily apparent..He understands the business from both the retail and wholesale side. He is one of the foremost leaders in the industry. If you want to capture a larger piece of the market, read his book!" - Terri Dardis, Owner, Papyrus, Water Tower Place, Chicago, IL

"Just wanted to let you know how much I enjoyed your invitation report. Being a new business, it has helped me immensely in trying to position my company to become the place to go for invitations in my city" - Pat Lyon, Red Letter Days, Erie, PA

"From "The Wedding Expert's Guide To Sales and Marketing" to your more recent "The Invitation Business Report", I've never been dissapointed. You have a real grasp on what is going on out there, and in this business." - Debbie Tobias, Down The Aisle, Takoma Park, MD

"The topics you covered are really so important to the inviation business today-especially the internet (its good features, and the problems we face from it); the competition from the mail order companies and the dealers who give high discounts: the challenge of appealing to the upscale bride. And as I expected, you came up with many new ideas that I plan to use." - Lynne Sandler, Lettering By Lynne" Alexandria, VA

"Brian I would like to commend you on your great work. It is more than just a book, it is a tool that has improved my business and my selling tactics in a large respect. All the best!!!" - George Andrews, President of International Sounds & ExtraordinaryInvitations.com

Dear Brian,
I want to express my sincere gratitude for your awesome "Invitation Business Report". I stayed up late the very day I purchased it to finish reading the report. I could not stand the thought of loosing another dime because of my lack of knowledge about how to run a successful and highly profitable Invitation Business. I was very delighted to find real life solutions for the small business owner like me who could have been easily trapped by the discounting games that are very popular in our industry. The very next day after reading the report, I showed up to work ready to implement some of the ideas you gave. I was able to keep an additional $750 in profit that very day. I now use your report as my day to day operations manual. It is the book I consult before an invitation business decision. Again accept my sincere gratitude for an excellent report that truly stands out and compares to none in our industry. I recommend that this report be a must read for all Invitation Business Owners.
Sincerely,
Vivian J. Adeniyi
Excell Concierge, LLC

Good day Brian,
I wanted to drop you a note and tell you how informative, enlightening and resourceful I found both of your books to be.  Both "The Invitation Business Report" and "The Wedding Expert's Guide to Sales & Marketing" are packed full of useful tools.  The marketing, public relations, advertising information as well as all the other categories of advice and assistance are invaluable.
Our business has grown dramatically in the past eight months since we started using your tools.  I must say this should be required reading for anyone in the stationery / event business. We refer back to both of the books many times over the course of a month.  They have been made our permanent office resource tools.
We look forward to any future books you may publish.
Warmest regards,
Cyndi E. Swan, Rev., CWS
Lady Slipper Stationery