About Us
Who is Brian Lawrence?
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Brian Lawrence has been involved in the wedding and stationery industry since 1981. He owned as many as seven retail stores that provided one-stop-shopping for the bride as well as separate limousine, photography, invitation and favor businesses.
Since 1991 he has served as a consultant to the wedding industry. He has acted in an advisory capacity to companies such as The Beverly Clark Collection, Business Cards Tomorrow, Contemporary Bride Magazine and Sarno and Sons.
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He now serves as Vice President of Sales and Marketing for Encore Studios, an industry trend-setting invitation manufacturer. His insights on invitations have appeared in magazines such as Modern Bride, For The Bride, Brides Guide, Brides Day, Wedding Day and Bar/Bat Mitzvah Guide as well as various newspapers. Brian is available for industry writing assignments, seminars and workshops and wedding business consulting.
Writing and Speaking Experience
Author of The Wedding Expert’s Guide To Sales & Marketing, a self-published industry-specific manual praised by Flowers & magazine, Mobil Beat, Studio Photography and recommended by The Association of Bridal Consultants. Just released in 2005 is "The Invitation Business Report" written specifically to help stationery retailers grow their business. With a passion for trying to perserve the retail brick and mortar environment for the bridal and stationery industry, he studied and released a report in 2006 on using the internet strictly to increase local business rather than selling online.
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Photo courtesy of Philip Brasch Studios
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He has been a contributing writer to:
- Greetings Etc. (also served on board of advisors)
- Vows Magazine
- Wedding & Event Videography
- Modern Bride
- Party and Paper Retailer
- Bridal Information Resource
- The Party Shopper
- Rangefinder
- Florist Review and Mobil Beat Magazine
- Baby Shop Magazine
Retained to perform seminars for:
- The
Association of Bridal Consultants 1991
- New
York Bridal Association 1992
- American
Disc Jockey Association 1993
- National
Association of Catering Executives 1993
- Limousine
National Convention 1994
- National
Stationery Show 1997, 2001, 2003, 2006(nominated to serve
on board of advisors 2007-2009)
- National
Halloween, Costume and Party Show 1998
- Bridal
Show Producers International 1999
- Association
For Wedding Professionals International 1999 & 2000
- International
Special Events Society 2002
- Business
of Matrimony 2002
- National
Association of Wedding Professionals 2004
- Paper
World (Messe Frankfurt) 2005
- Retail
Marketing Society 2005 "State of the Bridal Industry"
(chosen to present along with Millie Martini Bratten, editor in
chief of "Brides" magazine and Mara Urshel co-owner of
"Kleinfeld Bridal and co-author of "How To Buy Your Perfect
Wedding Dress")
- Perfect
Wedding Guide 2006 - Kansas City franchise
- Association
of Wedding Professionals Maryland/DC/Virginia 2007
- National Association of Wedding Professionals National Convention
2007 Keynote Speaker Naples, Florida
"What a pleasure to share the stage with you at the "Retail Marketing Society" meeting about the industry, and to hear such wonderful insights from you about the bridal market."
- Millie Martini Bratten, Editor in Chief, "Brides Magazine" 12/15/05
References of stature available upon request.
Click here for testimonials on behalf of Brian Lawrence
View Brian's Rate Card
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